Benny Blue Yoga

Brand Overview

Benny Blue Yoga offers yoga, meditation and mindfulness classes virtually and in-person in the Seattle-area.

Brand Values

Connection / Healing / Growth

Brand Keywords

Personal / Calm / Present

Brand Concept

The imagery for your primary logo uses visual elements from the Solar Chakra/Manipura along with a simplified sketch of the Ganesh. In Ancient Hindu, Lord Ganesha clears the obstacles an d paves the way for us to move forward in life, which is exactly what the work that Ben does with his students sets out to accomplish. These two images used together is symbolic of a person who has attained a state of peace and Divinity. The typography chosen is a clean sans-serif in all caps, bringing in a bit of masculine energy to balance out the femininity of the petal-like silhouette of the Solar Chakra.

Project Goals

• Develop a visual branding identity that was deeply rooted in Ben’s values

• Build a website to drive brand awareness and have a place where clients can inquire and book services with Ben.

Project Results

• We brought Ben’s website to life in December 2022, so stay tuned for results!