Strategy
Design needs a strategy in order to do its job.
A solid strategy is the North Star for our work together; it keeps us on track and moving in the right direction. Since every good strategy relies on research, this phase is all about getting to know you, your business, your audience, and your competitors inside and out.
You’ll complete a comprehensive brand questionnaire that will have you thinking about your business in new ways; meanwhile, we’ll start thinking about how to set you apart. Then, we’ll come back together for a call to strategize a plan forward.
Concept
Here’s where your vision begins to take shape.
After our strategy is in place, we’ll start bringing it to life through different concepts. We will explore several directions your branding can take, and will present you with a few different options.
But this isn’t just about pretty logos and colors; each option is created with our strategy in mind, and is meant to represent the overall feeling of your brand. The purpose of this phase is for you to decide which concept (or combination of concepts) moves forward to design.
Design
This is where the magic happens.
Once a concept has been decided upon, it drives the design of your branding. We will translate everything we discussed during the strategy and concept phases into a cohesive set of branding elements that represent your business, resonate with your target audience, and reflect your brand strategy. Our goal is for you to be absolutely thrilled with your branding design, so we will review and refine together until that’s the case.
If we are working on a brand and website project, we will start building your fresh new website once your branding is finalized.
Launch
Get ready to make a splash!
Your new brand is ready to dive head first into the world! After all your designs have been finalized, we will package everything up and transfer the files over to you. But we don’t hand off the files and leave. We will work with you on a launch strategy so you feel confident putting your beautiful new brand in front of your ideal client.
Or, take a peek at our Frequently Asked Questions