Keeper’s Collective
Brand Strategy | Custom Branding & Packaging Design | Copywriting | Photography | Website Design & Development
Brand Overview
Keeper’s Collective is an all-natural skincare brand, originating in Snoqualmie, Washington. They create nourishing, pure, handmade products - and we couldn’t do any of it without our friend, the mighty honeybee.
Core Values
Their commitment to sustainability as a skincare brand is rooted in spreading awareness - through their all-natural, handmade honeybee products, but also through the work they do when they’re not making your favorite body butters and face masks!
Every Keeper’s Collective purchase helps with the continued care and protection of their very own honeybee apiary and wild bees. A portion of profits from each sale goes towards the upkeep of their colonies, hive maintenance, the expansion of their pollinator gardens, and continued community outreach to spread the word about the essential role of all pollinators.
Brand Keywords
Natural / Luxe / Inspiring / Purposeful / Sustainable / Healing
Branding Concept:
The branding was inspired by Nordic roots and is clean and simple in nature. The visuals illustrate that the bee is the essential “worker” of the magic; the branding focuses on the entire ecosystem of bee pollination, rather than just the bee on its own.
Project Goals:
Rebrand Keeper’s Collective to be a more high-end brand (yet still friendly/approachable) to help increase online shop sales and brand awareness within our local community
Create a cohesive branding identity that allows them differentiate their different product lines
Allow their new branding to reflect the high-quality and small batch nature of their products
Project Results:
After rebranding and introducing the new packaging, Keeper’s Collective had a record day of sales at a local market (with a 20% price increase to all products!)
Within a few weeks after launch, they were approached by a local retailer who went on to place their largest wholesale order to date
“I thoroughly enjoyed working with Michelle and her team at Minty Made. They kept my project organized and on time and communicated well from start to finish. I also appreciated how Michelle and her team took the time to understand my desired results and long-term vision for my rebrand. Their individual and collective expertise came together to help me tell my brand's story in a cohesive and beautiful way, and I couldn't be happier with the results! I've received so much positive feedback about our rebrand and new look!
Now our products and website tell the same story that we are able to get across in person, but struggled to online prior to working with Michelle. Our customers understand the quality of what they are paying for when they purchase our products online.”
-Jillian, Owner of Keeper’s Collective
Our Project Team:
Copywriting - Echo & Scribe
Product Photography - Dakota & Co.
Website Development - Sydney Douglas
SEO - 13 Emeralds Marketing