Made in Washington

Brand Strategy | Visual | Copywriting | Photography | Website Design & Development | Marketing Collateral

Brand Overview

At Made In Washington, they connect makers with customers and people with products to spark moments of joy and celebrate local pride.

Core Values

Inspiring Discovery. By curating the best local partners and products, we’re a go-to source for both new and forever favorites.
Community Connections. Deep-rooted relationships with our customers, employees, partners, and local communities are at our core.
Local Pride. We want everyone to experience the variety and uniqueness Washington State offers.

Brand Keywords

Local / Pride / Community / Connection / Joy / Inspire

Branding Concept

The new design elements were chosen to reflect a more casual, authentic and friendly aesthetic while still connecting to the history of the Made in Washington brand. One of the priorities of the redesign was to emphasize the word “Made,” placing the Makers and Artisans at the center of the brand’s story.

Project Goals

Revisit the mission, vision and core values of the Made in Washington brand to better articulate their story to a broader and more diverse customer base
Develop a new branding identity that is unique and memorable in order to attract new customers as well as Makers and Artisans who wish to partner with the brand
Strategically refresh their website through the implementation of intuitive navigation and a streamlined customer experience
Support the growth of the business through the diversification of marketing channels and new opportunities for scaling and expansion

Project Results

Achieved record high revenue in January, which is historically their slowest month of online sales
Increased online sales by 34% in the first three months of launching their new website
Exceeded their Net Promoter Score goal for 12 consecutive months

“Our experience working with Michelle and her team was far beyond what I hoped or expected. To begin our rebranding, they led us through all the critical steps to ensure we were clearly articulating who we are as a company, and how we wanted to tell our story. This work really allowed us to clarify our mission and values before jumping right in to the look and feel of our brand. Michelle and her team truly immersed herself in getting to know us inside and out, and became an advocate for our brand. I would trust her entirely with making decisions on our behalf because she knows us so well, and is passionate about how we show up with our customers.

As we simultaneously worked with updating our website, Michelle was incredibly organized and detail oriented, with a massive list of projects to complete. I always knew where we were in the process, and with a tight timeframe and no flexibility on the launch date, she absolutely kept us on track. We are thrilled with the work that Michelle and her team delivered and would recommend them without reservation.”

-Kristin Frossmo, President & CEO of Made in Washington

Start Your Project