The Green Creative
Branding Refresh
Brand Overview
The Green Creative is a UK-based sustainable copywriter, creative communicator, and ethical coffee addict whose body is in London but whose soul is deep amongst the wilderness atop of a mountain.
Brand Values
Sustainability / Transparency / Nature
Brand Keywords
Honest / Conscious / Connection / Confident / Comfort / Personal
Brand Concept
The imagery for the primary logo draws from Jess’ biggest source of inspiration...nature! The graphical element captures the moment when you open your journal to write down all of the ideas that are transpiring. There’s movement happening here, with the pages flowing open and the birds fluttering about above the trees. Furthermore, the scape of different pine and spruce trees represents growth (and the comfort of home for you, of course!), which is the main goal for your clients’ businesses. The typography chosen is a cheeky serif in all caps to achieve a more confident approach and balance with the more ornate graphical element. Any outdoor enthusiast will feel drawn to your new branding!
Project Goal and Results:
Jess felt that her branding and website did not convey her personality, process or reflect the clientele that she has set out to work with. After booking a Branding Refresh, we were able to craft a new branding identity that truly resonates with her audience and helps her clients in the eco, outdoor and vegan space get a quicker picture of who she is and what her brand stands for. Jess has been able to substantially raise her prices and book larger, more aligned clients as a result of giving her branding the refresh that is deserved!
“Thank you so much for doing such a wonderful job of capturing my essence and my business through my new branding! I haven't felt this excited about my business direction in a long while so I'm truly SO happy with the results!”
-Jess, Owner of The Green Creative